Citroën C5 Aircross – Experience

Citroën
C5 Aircross
Experience

2019

Agency: Isobar
Role: User experience, User interface designer
& Art director
Type: Experience, Concept, Website, 3D,
Responsive design

Agency: Isobar
Role: User experience,
User interface designer
& Art director
Type: Experience, Concept, Website, 3D, Responsive design

Agency: Isobar
Role: User experience, User interface designer
& Art director
Type: Experience, Concept, Website, 3D, Responsive design

Citroën, a French automobile brand, is launching the “New 100% SUV C5 Aircross” which has the particularity of having a habitable space isolated from external nuisances.

Citroën is one of Isobar’s major customers. He briefed us on a digital experience to develop to publicize this new car and thus allow the user to book a test session at the nearest Citroën dealer or to buy.

With the team, we proposed an experience on a website which allows the user to enter their postal address, locate the nearest dealer and enter the vehicle in 3D and in 360 view.
The experience is amplified by a change of environment outside the vehicle, for example, the user can select the environment "Desert, Snow, Forest or even a normal state". The noise caused by the outside environment causes practically no harm to the user on board the vehicle and continues on its way to its nearest Citroën dealership.

I worked on the user experience, the interface design and on 3D moods.